This post was originally published on Medium.
In this post, I’m going to show you how to write an effective sales email. You’ll learn:
– How to write a sales email that’s effective
– Why you need to write effective sales emails
– What makes a good sales email and what makes it bad
– And much more!
Before we get into the nitty-gritty, I want to make it clear that I don’t want you to use this post as a template to write your sales emails. I want it to be more of a guide on how to structure your sales email, so you can write emails that are effective and not just copy-and-paste the same old email you’ve been sending for the past 5 years.
You’re going to learn how to make your emails more effective, not just how to copy and paste the same email over and over again.
So, without further ado, here are some tips to help you write the best sales email you can.
1. Write emails for the reader
The first step to writing an effective email is to write the email for your reader. Your reader is the person you’re writing to. You need to know who they are, what they’re interested in, and what their pain points are.
If you don’t know who your reader is, you’ll have a hard time writing an email that resonates with them.
For example, let’s say you want to sell a product to someone who’s looking for a new job. You’ll need to ask yourself questions like:
– Who is your reader?
– What are they looking for?
– How can you help them?
– The answers to these questions will help you figure out what to write in your email.
Let’s look at another example:
You’re selling a product that’s going to help your readers improve their productivity.
Your reader is someone who wants to get more done in less time. They’re looking for ways to improve their time-management skills.
Now, how can you write an email to help them with this?
You need to understand your reader’s pain points. What’s stopping them from getting more done? How can you solve their problems?
2. Keep it short and sweet
When it comes to sales emails, the shorter, the better.
Why? Because you only have a certain amount of time to capture someone’s attention. The longer your email is, the more likely it is that your reader will get distracted and move on to the next email in their inbox.
How do you know how long your email should be? It’s a good idea to start with a few paragraphs and see how it goes. If it’s too long, you can always trim it down later.
3. Use bullet points
Bullet points are a great way to break up long paragraphs and make your email more digestible.
Here’s an example of a bullet point:
– ‘What’s in it for them?’
– ‘How can they use it in their day-to-day life?
– ‘Why should they buy from you?
4. Write a compelling subject line
Your email’s subject line is one of the first things your reader sees. It’s the first thing they’ll think about when they get an email from you, so it needs to be compelling enough to get them to open the email and read the rest of it.
A good subject line should be short and to the point. It needs to tell the reader what’s inside the email, but it also needs to grab their attention and make them want to click on the email to find out more.
5. Make it personal
One of the most effective ways to get someone to open an email is by making it personal.
When you write a personal email, it makes the reader feel like you’ve taken the time to get to know them and understand their problems.
This makes them more likely to open your email, read it, and respond to you.
6. Include a call to action
A ‘call to action’ is what you want your reader to do after they’ve read your email:
– Click on a link to learn more
– Sign up for a free trial
– Subscribe to your mailing list
– Whatever it is, make sure your reader knows what they need to do.
7. Make sure your email looks good
If your email doesn’t look good, your reader isn’t going to want to open it in the first place. There’s nothing worse than opening an email and having it look like it was thrown together in 10 minutes. Make sure that your email has a professional look and feel to it. Don’t use fonts that are too big or too small. Don’t write in all caps or use too many exclamation marks. Keep it simple and make sure it looks good.
8. Proofread your email
Proofreading is an important step in the writing process. It helps you catch any spelling mistakes, grammar mistakes, and other errors that you may have missed when you first wrote the email. It also helps you make sure that the email is easy to read and understand.
9. Send it out
Now that you have your email written and proofread, you should be ready to send it out to your list of contacts.
But before you do that, you need to test it out on a few friends and family members.
Ask them to read it and tell you what they think about it. This way you can make any necessary changes to make it more effective.
10. Schedule a follow-up
After you send out your first email, follow up with your contacts to let them know that you sent them an email, and that they can expect to hear back from you soon.
Follow-up emails are an important part of the sales process. They show your contacts that you care about them and that you value their business.
They also give you the opportunity to ask your contacts questions about their needs and answer any questions they may have about your product or service.
11. Measure your results
Measuring the results of your email marketing campaign is a good way to know whether or not you’re on the right track.
You can measure things like open rates, click-through rates, and unsubscribe rates.
These are all important metrics to track because they tell you how effective your email campaign is.
12. Schedule your next email campaign
Email marketing is an ongoing process. You can’t just send out an email one day and expect it to work.