How Coffee Companies Are Fighting for Our Future

Climate change is deeply affecting the future’s coffee. In fact, due to all the changes that we are experiencing in the world, we’re risking not to have coffee in a few years, specialists say. Because this is not a generally accepted idea, coffee companies are fighting to see how they can actually solve this problem and make coffee live for a long time.

The Issue

The countries where the most amount of coffee is being produced (like Colombia) are facing really big issues in terms of climate change. Due to the increased amounts of rain, and floods, coffee is risking going extinct in a few years.

Coffee is a really popular product all around the world and it’s in danger. For instance, the fertile soils in Colombia that are so popular for their good coffee tend to be at a high risk. Did you know that this country has almost 3,000,000 coffee producers that are in danger to lose their business?

A study showed that the climate change has affected the quality of the coffee fruits. Over 90 percent of the business owners admitted that they saw changes regarding the coffee plants and close to 60 percent noticed an increase in crop disease.

Keeping Coffee Alive

Countries like Colombia, Brazil, and Tanzania are all at risk due to the climate change and this is their number one industry. This field brings the most profit to these countries.

Reports say that by 2050, we’re risking a fifty percent decline in the production of coffee, which will definitely destabilize the whole coffee industry.

Coffee companies have realized how severe the situation is, especially because that is directly affecting their business. Apart from the issues caused to the countries that produce the coffee, resellers have a lot to lose as well. If this matter is not solved, and things will get worse progressively, companies will be forced to raise up their prices and lower the amount of coffee they import to the United States or Europe, making the industry less profitable.

The Solution

Now, companies are working with farmers to find a way to grow coffee in a climate that is constantly changing. They also offer financial support and they have sent their specialists in the affected countries to try and find the best solution for this matter. However, companies cannot control the weather, so they need to think of an innovative way to keep the coffee production profitable.

If the coffee plant would go extinct, it would have a major impact on over 120 million people all around the world whose existence depends on this product – a lot of them also live in the world’s poorest countries. Moreover, there is a high risk of coffee going extinct due to the fact that most farmers are smallholders, which makes it even more vulnerable to this specific market.


Certain companies have come up with a way to make sure that coffee will always exist. For instance, on their farm, Starbucks has almost 25 acres that are devoted to finding out how they can make coffee live forever, so they thoroughly work on research and the development of coffee to make sure that drinking this beverage will always be a thing for people to enjoy each and every day.

Now specialists analyze the soils and try to come up with ingenious ideas: for instance, they are working on some special breeds that can develop through the climate change. This can be a revolutionary technique that can definitely work if developed correctly.

This whole research takes a lot of time, sometimes close to 12 years. Why? Because patience is extremely necessary for this process. The specialists must see what type of coffee hybrid is the most productive and of course, the strongest, to make sure that it will last for centuries.

coffee again

Final Thoughts

It’s safe to know that as coffee drinkers, we will not be let down by coffee companies that are actually working for our future. We need coffee in our lives, for its health benefits and for the energy, and positivity it provides us with.

Farmers will not be let down by companies and they will work together to find the best way to work through climate change.

Leave a Reply

Your email address will not be published. Required fields are marked *